Boyes-Hyslop IBM 301

[Admin]

Professor Boyes-Hyslop teaches IBM 301 for MWF 8-9:10a.m.

I recommend Professor Boyes-Hyslop for IBM (Internation Business Marketing) intro class.
The textbook is Contemporary Marketing 11th Edition.
Professor Boyes-Hyslop does not take role in class. She gives out many extra credits for students to catch up or raise their current scores.
I missed the first day of class and forgot to ask for a syllabus the next class date but there are two midterms and a final. Ten quizzes for one or more chapters, simple five question true or false.
Professor Boyes-Hyslop is energetic in the morning and starts off the class with "What's new and happening." Students share current events in business and what not.

Not a difficult class. But you need to get there by 8a.m. on Mondays.

[Admin]

International Business & Marketing Department
IBM 301- Introduction to the Principles of Marketing

Professor: Sally Boyes-Hyslop
Text: Contemporary Marketing, Boone & Kurtz, 11th Edition, THoson Publish 2004.

Attendance is mandatory.
There will be no Make-Ups on quizzes or assignments (Not even Late-To-The-Class).
No late papers or assignments or extra credit will be accepted.

The course grade will be based upon the following:
Quizzes 10x10 = 100
Computer Project = 100
Midterm = 100
Final = 100
Total = 400


First Meeting 09/26 Introduction & Organization
Week 1
Customer-Driven Marketing & Strategic Planning and the Marketing Process
Chapters 1-2 and Quiz #1

Week 2
The Marketing Environment, Ethics, and Social Responsibility & Global Dimensions of Marketing
Chapters 3-4 and Quiz #2

Week 3
E-Commerce: Electronic Marketing and the Internet for Dot.com and Brick-and-Mortar Marketers & Relationship Marketing and Customer Relationship Management (CRM)
Chapters 5-6 and Quizk #3

Week 4
Marketing Research, Decision-Support Systems, and Sales Forcasting & Market Segmentation, Targeting, and Positioning
Chapters 7-8 and Quiz #4

Week 5
Consumer Behavior & Business-to-Business (B2B) Marketing & Personal Strategy Due
Chapters 9-10 and Quiz #5

Week 6
MIDTERM November 3, Chapters 1-10 and lectures
Product Strategies & Category and Brand Management, Product Identification, and New-Product Planning
Chapters 11-12 and Quiz #6

Week 7
Integrated Marketing Communications & Advertising, Sales Promotion, and Public Relations
Chapters 17-18 and Quiz #7

Week 8
Personal Selling and Sales-Force Management & Marketing Channels, Logistics, and Supply Chain Management
COMPUTER PROJECT DUE
Chapters 19&15 and Quiz #8

Week 9
Direct Marketing and Marketing Resellers: Retailers and Wholesalers
Thanksgiving Holiday
Chapter 16 and Quiz #9

Week 10
Price Determination & Managing the Pricing Function
Chapters 13 & 14 and Quiz #10


FINAL: Friday, December 12, 2003
9:10-11:10a.m. (Chapters 11-19 and lecture)

[Between The Buried And Me]

She's a great professor to have. Blunt in her examples, not afraid to talk about certain topics that most professors wouldn't. "It's hard to fail my class" is what she said the first day of class. She was right, considering all of the extra credit assignments she gives out. I recommend her.

[Young Entrepreneur]

I been referred to take her for IBM 301. She must be that good.
And extra credit assignment is always good!