IBM 301 Boyes-Hyslop Final Essay Question

[Admin]

IBM 301 Professor Boyes-Hyslop Final Essay Question:

What is the Landbridge?

Why? Panamal Canal is very volatile and the countries along the Panamal Canal does not get along with other country.

1) Pollitical unrest in Panama
2) Many of theships today are too large (will not fit into the Panamal Canal)
Panagonea, around the Chile, where the wind gets reflected by the Indes mountain.
3) Time consuming and very expensive.

Landbridge is used by the trains and trains alone. The problem is that commerce mess around with the landbridge system. Billions of dollars have been invested on the infrastructure.
The landbridge is sealed and restricted for train transportation only. The shipment is never opened in the middle of the transportation.
Off-loading, freight cost, load charges. Overall, it is cheaper than other methods.
Transporting through the north part of South America is impossible due to tropical conditions, separate countries and therefore, very costly.

Good luck on your IBM essay finals.

[HWong]

Thank You!
for:
"3) Time consuming and very expensive."
is missing the most important point which is dangerous winds

[Admin]

For those who have missed Friday (December 5, 2003) class, here are the finals review:


IBM Finals Preparation
Friday 9:10 a.m., Chapters 11 thru 19
45 Questions & 10 Point Essay Activity

• Definition of Product
• Difference of Consumer &Specialty Goods; shopping
• Slotting Allowance (Retail)
• Homogeneous Products
• Stages of Brand Loaylty
• Market Segmentation Strategy
• Added value to a brand - what is it called?
• Trademark
• Communication - process, model, sender & receiver
• Objectives of Promotion
• Elements of Promotional Mix - personal selling
• Advertising Expenditure in the U.S.
• Biggest spender in Ad (Table in textbook)
• Types of advertising - comparative and institutional
• Advertising campaign
• Personal selling - order taker, over the counter, etc.
• Different types of sales
• Most expensive types of sales
• Missionary Sales
• Another term for "cold calling"
• Sales Process
• Marketing Channels
• Direct Selling
• Dual Distribution
• Recycling and disposing - reverse marketing channels
• Definitions of retailing
• Retail Image
• What target is attempting to do
• Department store erosion
• Definition of Price
• Robinson Patman Act
• Elasticity of Price
• Pricing Objective
• Customary Pricing
• No penetration in skimming - pricing strategy
• Competitve pricing & cost strategy

[Effect]

I had trouble finding the definitions of these subjects/terms:

Market Segmentation Strategy
Added value to a brand name - what is it called?
Advertising Expenditure in the U.S.
Biggest spender in Ad (Table in textbook)
Retail Image
Department store erosion
Customary Pricing



if someone could leave the definition/page numbers/where it is in the notes where these subjects/terms are located, it would be greatly appreciated.



here are the pages of the terms I found:


IBM Finals Preparation
Friday 9:10 a.m., Chapters 11 thru 19
45 Questions & 10 Point Essay Activity

• Definition of Product p.318
• Difference of Consumer &Specialty Goods; shopping p.321
• Stages of Brand Loaylty p.347
• Communication - process, model, sender & receiver p.499
• Objectives of Promotion p.502
• Elements of Promotional Mix - personal selling p.505
• Types of advertising - comparative and institutional p.533
• Advertising campaign p.539
• Personal selling - order taker, over the counter, etc. p.570
• Most expensive types of sales p.571
• Sales Process p.580
• Dual Distribution p.487
• Recycling and disposing - reverse marketing channels p.440
• Definitions of retailing p.466
• Robinson Patman Act p.377
• Pricing Objective p.379
• No penetration in skimming - pricing strategy p.407

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