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Originally Posted by iKwak The popularity of new online dating services mean that more people are relying on these dating services rather than the old tradition. I would think asking your friends to hook you up is much better than using the dating websites. |
Dating campaigns bring brand names, premium rates...
In 2003, online dating grew by nearly 40 percent to a $313 million market, according to Jupiter Media Research. We currently have over a dozen dating campaigns live in our system (targeted to various categories), several of which include multiple ad formats and are paying premium rates. Match.com, Yahoo! Personals, eHarmony and others are all well-known, respected brands looking to advertise on your site. It's worth noting that many of these advertisers are coming to us now through top agencies (such as Avenue A), which are extremely conservative in their creative design strategies. If you're currently making use of our dating filter in the Auto-Select area of your account, you may want to reconsider...