Cal Poly Pomona and San Luis Obispo University Forums - View Single Post - IBM 301 Boyes-Hyslop Final Essay Question

Effect · 12-07-03, 03:18 PM

I had trouble finding the definitions of these subjects/terms:

Market Segmentation Strategy
Added value to a brand name - what is it called?
Advertising Expenditure in the U.S.
Biggest spender in Ad (Table in textbook)
Retail Image
Department store erosion
Customary Pricing

if someone could leave the definition/page numbers/where it is in the notes where these subjects/terms are located, it would be greatly appreciated.

here are the pages of the terms I found:

IBM Finals Preparation
Friday 9:10 a.m., Chapters 11 thru 19
45 Questions & 10 Point Essay Activity

Definition of Product p.318
Difference of Consumer &Specialty Goods; shopping p.321
Stages of Brand Loaylty p.347
Communication - process, model, sender & receiver p.499
Objectives of Promotion p.502
Elements of Promotional Mix - personal selling p.505
Types of advertising - comparative and institutional p.533
Advertising campaign p.539
Personal selling - order taker, over the counter, etc. p.570
Most expensive types of sales p.571
Sales Process p.580
Dual Distribution p.487
Recycling and disposing - reverse marketing channels p.440
Definitions of retailing p.466
Robinson Patman Act p.377
Pricing Objective p.379
No penetration in skimming - pricing strategy p.407

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12-07-03, 03:18 PM	#4 (permalink)
Effect Newcomer Joined: Dec 2003 Posts: 1	IBM Final I had trouble finding the definitions of these subjects/terms: Market Segmentation Strategy Added value to a brand name - what is it called? Advertising Expenditure in the U.S. Biggest spender in Ad (Table in textbook) Retail Image Department store erosion Customary Pricing if someone could leave the definition/page numbers/where it is in the notes where these subjects/terms are located, it would be greatly appreciated. here are the pages of the terms I found: IBM Finals Preparation Friday 9:10 a.m., Chapters 11 thru 19 45 Questions & 10 Point Essay Activity Definition of Product p.318 Difference of Consumer &Specialty Goods; shopping p.321 Stages of Brand Loaylty p.347 Communication - process, model, sender & receiver p.499 Objectives of Promotion p.502 Elements of Promotional Mix - personal selling p.505 Types of advertising - comparative and institutional p.533 Advertising campaign p.539 Personal selling - order taker, over the counter, etc. p.570 Most expensive types of sales p.571 Sales Process p.580 Dual Distribution p.487 Recycling and disposing - reverse marketing channels p.440 Definitions of retailing p.466 Robinson Patman Act p.377 Pricing Objective p.379 No penetration in skimming - pricing strategy p.407 [/quote]