For those who have missed Friday (December 5, 2003) class, here are the finals review:
IBM Finals Preparation
Friday 9:10 a.m., Chapters 11 thru 19
45 Questions & 10 Point Essay Activity
- Definition of Product
- Difference of Consumer &Specialty Goods; shopping
- Slotting Allowance (Retail)
- Homogeneous Products
- Stages of Brand Loaylty
- Market Segmentation Strategy
- Added value to a brand - what is it called?
- Trademark
- Communication - process, model, sender & receiver
- Objectives of Promotion
- Elements of Promotional Mix - personal selling
- Advertising Expenditure in the U.S.
- Biggest spender in Ad (Table in textbook)
- Types of advertising - comparative and institutional
- Advertising campaign
- Personal selling - order taker, over the counter, etc.
- Different types of sales
- Most expensive types of sales
- Missionary Sales
- Another term for "cold calling"
- Sales Process
- Marketing Channels
- Direct Selling
- Dual Distribution
- Recycling and disposing - reverse marketing channels
- Definitions of retailing
- Retail Image
- What target is attempting to do
- Department store erosion
- Definition of Price
- Robinson Patman Act
- Elasticity of Price
- Pricing Objective
- Customary Pricing
- No penetration in skimming - pricing strategy
- Competitve pricing & cost strategy